MiM PRODUCTION ALBUM 101 (with BMGxPMA)

Moderated by @JennyPlant  (@jennyplantmusic) and Morgan McKnight (@morgan_mcknight | PMA)!  Emotive Pop—was composed, produced, and performed by a dynamic group of women in music, A&R'd by Scott Rockingham and released by BMG PMUK.  Listen now: Emotive Pop – Spotify

This panel will feature a walkthrough of the project from start to finish—how the brief was developed, how A&R guided the tracks, and what made the final cut.

What to Expect:

• Brief Breakdown – What was the creative direction and how was it shaped?

• The Secret to Nailing the Brief – What does BMG look for in a track? What elements make a submission stand out—and what causes an otherwise strong track to miss the mark?

• A&R Deep Dive – Scott shares how he helped shape the album’s final sound and worked with each contributor to elevate the material